Analyzing the Importance of Active Customer File Metric in E-commerce

With Q2 officially in the books, Taylor and Richard pause to reflect on the first half of the year and give advice on how to readjust expectations for the second half. Discussion points include which key metrics to re-examine, how to beat the summer slump, and the surprisingly neglected revenue lever you should take advantage of as Q3 kicks off.

Show Notes:

• Book a call today to see if the Prophit System can transform your brand’s trajectory.⁠ https://meetings.hubspot.com/ctc/summer-24-campaign-offer
• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.