Ecommerce Playbook: Numbers, Struggles & Growth

🚀 Exciting News in Ecommerce! 🚀 Get ready for a wild ride as we dive deep into the chaotic world of ecommerce with the masterminds behind the scenes. In this video, we are thrilled to introduce our powerhouse team, each bringing their unique expertise and data to the table. Meet Yarden, the Co-founder and CEO of Varos, a massive data co-op sitting on a treasure trove of information from 6,000 e-commerce-related stores. Discover how Varos aggregates, anonymizes, and analyzes data from various platforms, giving unparalleled insights into the industry's dynamics. Next up is Jeremiah, Founder and CEO at KnoCommerce, the survey platform with a qualitative edge. Learn how Jeremiah's team works with 3,300+ brands, delving into billions of dollars in online revenue to provide exclusive and meaningful insights not found anywhere else. Enter Wyatt Mayhem, the Founder of CastMetrics, bringing a whole new dimension to our data consortium. Wyatt gives us a peek into his world of consumer transaction-level credit card data, offering a panoramic view of how people are spending trillions of dollars across the United States. Last but certainly not least is Steve, the Senior Data Analyst at Common Thread Collective. Watch as Steve weaves the threads of data together, crafting compelling narratives from the information provided by our data nerds. But that's not all! Join us on this thrilling journey as we launch the DTC Data Consortium, where these industry leaders will unravel the mysteries of January's ecommerce landscape. From platform insights to ad spend trends and customer acquisition dynamics, get ready to be in the know. Don't miss out on this ecommerce rollercoaster! Head to DTCindex.com to sign up for our monthly newsletter and podcast, where we'll dissect the state of the industry and provide you with the latest and greatest insights. Stay ahead of the curve with the DTC Data Consortium – your ticket to understanding the chaos of ecommerce!

Tune in to the latest episode of the E-commerce Playbook Podcast! In this episode, Taylor dissects the success of Jones Road Beauty with Cody Plofker, CRO of Jones Road Beauty. Discover their outstanding GQ score of 177.39 and unparalleled spending power, making them a true outlier in the beauty industry. Learn about the collaboration between Common Thread Collective and Jones Road Beauty in building a spend model and achieving a remarkable 1% accuracy in revenue prediction. Show Notes: Want an easier way to source UGC? Streamline your process with SARAL’s chrome extension: ⁠http://getsaral.com/champions/ctc The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

The podcast discusses the importance of having a Creative Operations Manager in ecommerce creative teams. It explores the interdependence between the operational system and the creative strategist, the concept of creative restraint, the value of diversity in the creative process, and the responsibilities and characteristics of a creative ops person.

Discussion on relaunching email marketing service at Common Thread Collective, maximizing revenue through email campaigns, expanding email marketing beyond retention, strategic shift in approaching email and SMS for revenue, utilizing email for new customer acquisition, avoiding hidden costs in email marketing, and actionable advice for maximizing revenue through email campaigns.

This episode features Cherene Aubert, VP of Digital and Ecommerce at ILIA Beauty. Cherene discusses ILIA Beauty's journey from skincare to clean cosmetics. She also highlights the importance of investing in brand media and TikTok for the beauty industry. The chapter touches on bridging the gap between marketing and finance in e-commerce, as well as the distinction between skincare and cosmetics in customer behavior and product profitability.

ADmission members-only episode preview. Unlock full episodes at youradmission.co In this episode, CTC Director of Growth Strategy Luke Austin takes a turn on the mic, demonstrating how to forecast revenue for the most important, predictable source of revenue: Email.

The hosts discuss the controversy of the top of the sales funnel being a scam, cautioning against unprofitable strategies and the misuse of the concept by ad platforms. They explore the financial state of brands falling for top of funnel strategies and the challenges associated with different advertising channels. The chapter also discusses the importance of top of funnel strategies for e-commerce businesses and the effectiveness of meta as a top of funnel platform. They also explore the criteria for expanding a business, utilizing creative ideas, and the allure of high rewards in advertising.

In today's episode, we interview Dave Huffman, CMO of Ancestral Supplements, a unique and rapidly growing brand with a GQ score of over 397. Discover their market positioning, the power of community, and their innovative approach to product development. Join us for insights into health trends, effective marketing, and the success story of Ancestral Supplements.  Show Notes: Want an easier way to source UGC? Streamline your process with SARAL’s chrome extension: ⁠http://getsaral.com/champions/ctc The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

ADmission members-only episode preview. Unlock full episodes at youradmission.co It’s a common question: Where is the biggest opportunity for me to spend my advertising dollars? In this episode, Taylor lays out exactly where the vast majority of smaller businesses should be allocating their marketing budget.

Learn about CTC's profit system for e-commerce brands in 2024. Focus on amplifying strengths, leveraging timing for advertising success, and product-specific LTV. Discover the importance of competitive advantage on meta for growth and finding strengths to focus on.