

Navigating the PMax Puzzle
12 snips May 21, 2024
Tony Chop, VP of Paid Media from Common Thread Collective, discusses the impact of PMAX on Google Ads, strategies for optimizing PMAX campaigns, and recent shifts in ad spend distribution. He shares insights on Google Shopping, data feeds, and the evolving digital advertising space, providing actionable advice for marketers looking to enhance their Google Ads proficiency.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
The Impact of PMax on Advertising
03:10 • 14min
Strategies for PMAX Optimization in Advertising Campaigns
17:35 • 8min
Exploring Specificity in E-commerce Recommendations and New Customer Acquisition Strategies in PMACs
25:58 • 3min
Maximizing Conversion Value and Target Return on Spend in Google Ads
29:08 • 5min
Navigating Shifting Ad Strategies for Profit Optimization
34:19 • 3min