Ecommerce Playbook: Numbers, Struggles & Growth cover image

Ecommerce Playbook: Numbers, Struggles & Growth

Navigating the PMax Puzzle

May 21, 2024
Tony Chop, VP of Paid Media from Common Thread Collective, discusses the impact of PMAX on Google Ads, strategies for optimizing PMAX campaigns, and recent shifts in ad spend distribution. He shares insights on Google Shopping, data feeds, and the evolving digital advertising space, providing actionable advice for marketers looking to enhance their Google Ads proficiency.
37:44

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Podcast summary created with Snipd AI

Quick takeaways

  • PMAX impact leads to lower returns on Google ads compared to meta platforms due to market shift.
  • Effective PMAX optimization requires strategic campaign segmentation and feed-only strategies for improved ad performance.

Deep dives

Tony Chop's Extensive Google Ads Experience

Tony Chop, the VP of paid media at Common Thread Collective, shares his extensive 20-year experience in digital advertising, focusing particularly on Google ads. He highlights his early struggles with Google shopping during his freelance years, emphasizing the importance of data feeds and intricate inputs. Tony's deep tactical knowledge led him to become a data feed expert, showcasing the evolution of his understanding and expertise in the Google ad space.

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