Ecommerce Playbook: Numbers, Struggles & Growth cover image

Navigating the PMax Puzzle

Ecommerce Playbook: Numbers, Struggles & Growth

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Exploring Specificity in E-commerce Recommendations and New Customer Acquisition Strategies in PMACs

This chapter emphasizes the significance of specificity in e-commerce recommendations, detailing the importance of considering marginal value, inventory position, and different types of optimization. It also delves into the complexities of new customer acquisition settings in PMACs within Google Ads and its potential impact on incrementality.

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