Ecommerce Playbook: Numbers, Struggles & Growth cover image

Navigating the PMax Puzzle

Ecommerce Playbook: Numbers, Struggles & Growth

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Navigating Shifting Ad Strategies for Profit Optimization

Exploring the shift towards prioritizing cash returns over revenue, this chapter underscores the significance of aligning finance, marketing, and operations for profitability. Strategies for navigating the changing ad platform landscape are outlined, drawing on insights from a GM at a major US private equity firm.

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