

Tony Chop
VP of paid media at Common Thread Collective. Expert in incrementality testing and media investment.
Top 3 podcasts with Tony Chop
Ranked by the Snipd community

12 snips
May 21, 2024 • 38min
Navigating the PMax Puzzle
Tony Chop, VP of Paid Media from Common Thread Collective, discusses the impact of PMAX on Google Ads, strategies for optimizing PMAX campaigns, and recent shifts in ad spend distribution. He shares insights on Google Shopping, data feeds, and the evolving digital advertising space, providing actionable advice for marketers looking to enhance their Google Ads proficiency.

7 snips
May 29, 2025 • 33min
Meta’s New Attribution Model Will Blow Up Your Ad Strategy—Here’s Why
Tony Chopp, VP of Paid Media at Common Thread Collective, shares insights on Meta's groundbreaking incremental attribution model. He discusses how this new feature can revolutionize ad performance measurement by utilizing continuous holdout testing to achieve real-time conversion tracking. The conversation also delves into the advantages of incrementality measurement over traditional methods, the implications for media buying strategies, and early test results showcasing its effectiveness. A must-listen for anyone in performance marketing!

4 snips
Dec 10, 2024 • 38min
Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets
Join Luke Austin, VP of e-commerce strategies at Common Thread Collective, and Tony Chop, VP of paid media at the same firm, as they unveil PAM—the Profit Allocation Model. This innovative tool revolutionizes how e-commerce businesses allocate ad budgets to maximize profitability. They discuss the significance of incrementality for evaluating ad success and share insights on optimizing budget distribution across channels. Tune in to learn how PAM streamlines decision-making and connects business goals with actionable advertising strategies!