Ecommerce Playbook: Numbers, Struggles & Growth cover image

Navigating the PMax Puzzle

Ecommerce Playbook: Numbers, Struggles & Growth

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Maximizing Conversion Value and Target Return on Spend in Google Ads

Exploring bidding methodologies for maximizing conversion value and target return on spend in Google ads, with a focus on bid for profit and its benefits for e-commerce advertisers. The chapter emphasizes the importance of data-driven decisions for achieving significant profit margins in advertising campaigns.

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