Ecommerce Playbook: Numbers, Struggles & Growth cover image

Navigating the PMax Puzzle

Ecommerce Playbook: Numbers, Struggles & Growth

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Strategies for PMAX Optimization in Advertising Campaigns

This chapter explores advanced tactics for optimizing PMAX in advertising campaigns, including setting different targets for various tactics, isolating stages of action, and the importance of patience in achieving incrementality. The discussion also touches on branded PMACs, CAC targets for brand and non-brand searches, and strategies for defending real estate from competitors in feed-only campaigns.

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