

Three Reasons Google is Losing to Meta
Jun 18, 2024
Discussing the decline in Google's ad spending compared to Meta, reasons for the shift, Meta's proactive testing approach, differences in incrementality testing, impact on business outcomes, evaluation of advertising geographies, and Google's transition to a standard shopping-oriented advertising structure
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Comparing Google and Meta in Ad Spending Trends
02:16 • 10min
Comparison of Meta and Google in Incrementality and Business Impact
12:43 • 3min
Analyzing Geographies and Incrementality in Advertising Platforms
16:05 • 7min
Google Advertising Strategy Shift to Standard Shopping-Oriented Structure
23:26 • 2min