Google Advertising Strategy Shift to Standard Shopping-Oriented Structure

On this episode of the podcast, CTC Director of Growth Strategy Luke Austin sits down with Richard to break down a phenomenon we noted in our most recent monthly DTC Index report: Google is losing Share of Wallet to Meta.

Luke breaks down why this is happening, how Google is dropping the ball when it comes to product updates, and why Meta is better for incrementality.

Show Notes:

• Book a call with my team to see if the Prophit System can transform your brand’s trajectory.

• Visit Parker today to learn how to scale with a focus on profitability. https://bit.ly/4bSvSif

• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.