Three Reasons Google is Losing to Meta
Ecommerce Playbook: Numbers, Struggles & Growth
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Analyzing Geographies and Incrementality in Advertising Platforms
The chapter dives into the evaluation of advertising geographies and the importance of incrementality tests to gauge the efficacy of platforms like Google and Meta, potentially influencing budget decisions. It explores the shift in market share from Google to Meta, citing factors like budget reallocation, strategic adjustments, and focus on stronger advertising channels.
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