Ecommerce Playbook: Numbers, Struggles & Growth 3 Reasons This Q4 is Different: How to Prepare for the 2024 Holiday Season
Aug 22, 2024
Luke Austin, VP of Strategy at CTC, shares invaluable insights into the complexities of the upcoming holiday season. He highlights the unusual timeline with Cyber Monday shifting to December, leaving less time to drive sales. With Thanksgiving and Black Friday arriving later, brands face a compressed shopping window. Additionally, he discusses how the election year's advertising spikes could inflate costs and alter consumer behavior. Listeners can expect practical strategies tailored for this unique Q4 that ensures they stay competitive.
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