undefined

Luke Austin

VP of eCommerce Strategy at Common Thread Collective. Offers insights and strategies for scaling e-commerce businesses.

Top 5 podcasts with Luke Austin

Ranked by the Snipd community
undefined
10 snips
Jul 17, 2025 • 24min

14 Days, $1.28M: We CRUSHED Our Million-Dollar Challenge!

Join Luke Austin, VP of e-commerce strategy at Common Thread Collective, as he shares insights from a thrilling 14-day challenge that raked in $1.28 million. Discover the strategic marketing maneuvers that turned a critical moment into explosive growth. Luke breaks down how they closed a daunting revenue gap in just four days by leveraging data, innovative collaborations, and forecasting. Learn why clarity in marketing strategies is crucial for driving success and how to enhance decision-making processes for substantial revenue spikes.
undefined
Aug 15, 2025 • 36min

How Do I Pitch My Boss on Cost Caps? on DTC Hotline Ep. 2

Tony Chopp, VP of Paid Media, and Luke Austin, VP of eCommerce Strategy, share savvy insights for eCommerce operators. They reveal why the struggles with Meta Ads often hide deeper issues than mere performance dips. Discover how TikTok can outperform Meta and when to branch into secondary platforms like Pinterest. The duo also breaks down CPM dynamics, warning against the pitfalls of chasing lower costs. Finally, learn effective strategies for pitching cost caps to your boss without breaking a sweat!
undefined
Aug 14, 2025 • 37min

Understanding Spend vs. aMER, and Spending Power

In this engaging discussion, Luke Austin, the VP of E-Commerce Strategy at CTC, delves into the Spend & aMER Model, a powerful forecasting tool for brands. He shares insights on why many 8–9 figure brands are shocked by their actual efficiency curves. Luke highlights the crucial balance between spending decisions and top-line revenue growth, as well as the uniqueness of each brand's spending power. Listeners will discover strategies for optimizing budgets and improving long-term customer value, making it a must-listen for e-commerce enthusiasts!
undefined
Aug 12, 2025 • 23min

CTC Summit '25: An inside look at CTC’s exact client growth strategy

Join Luke Austin, VP of Strategy at Common Thread Collective, as he shares insights on driving profit-focused growth in e-commerce. He discusses how geo-based incrementality tests reduce ad spend risks and enhance clarity in marketing decisions. Luke breaks down the unique performance of platforms like Meta and Google, guiding effective ad spending. Learn about scaling on channels like YouTube and TikTok, and the three core 'Units of Growth' that shape profitable brand expansions. It’s a masterclass in combining creativity with data for real success!
undefined
Aug 8, 2025 • 37min

What is the future of eCom? on DTC Hotline Episode 1

Luke Austin, known as 'The Weatherman,' and Tony Chopp, 'The Chopper,' both from Common Thread Collective, share their e-commerce expertise. They dive into pressing dilemmas like why Meta cost caps often freeze up and the importance of fresh creative content in ads. The duo discusses tools for competitor analysis, tactics to enhance customer lifetime value, and when to launch new campaigns. They also illuminate how AI can inform strategy, challenging the notion of whether eCommerce is truly improving.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app