Luke Austin

Luke Austin, VP of Growth at Common Thread Collective, dives into the nuances of media buying seasonality and revenue optimization. He reveals why blindly spending in Q4 could be a mistake and shares insights on how weekly variations can swing revenue by over 30%. Discover the significance of tailoring budgets for different days, the limitations of trying to 'fix' poor performance days, and why Fridays can be a goldmine or a pitfall depending on your brand. Luke also introduces the Spend <> aMER model for smarter ad spend allocation.

Luke Austin, known as 'The Weatherman', and Tony Chopp, 'The Chopper', both from Common Thread Collective, dive into the ever-changing world of e-commerce. They share strategies for reviving underperforming ad campaigns and discuss the '3 Ps' framework for diagnosing issues. The duo tackles the tension between brand standards and creative freedom while exploring which niches are thriving and which to avoid. Their insights on optimizing campaigns and maximizing conversions offer valuable guidance for anyone looking to succeed in the e-commerce landscape.

Join Luke Austin, VP of e-commerce strategy at Common Thread Collective, as he shares insights from a thrilling 14-day challenge that raked in $1.28 million. Discover the strategic marketing maneuvers that turned a critical moment into explosive growth. Luke breaks down how they closed a daunting revenue gap in just four days by leveraging data, innovative collaborations, and forecasting. Learn why clarity in marketing strategies is crucial for driving success and how to enhance decision-making processes for substantial revenue spikes.

In this discussion, Luke Austin, VP of E-Commerce Strategy at Common Thread Collective, shares his expertise in creative demand modeling. He highlights the critical metrics for assessing creative output and reveals how leading brands are producing hundreds of ads monthly to thrive during Q4. Luke emphasizes the importance of balancing evergreen content with high-volume testing and how AI is revolutionizing creative production. Get ready for insights on exactly how many ads your brand might need to stay competitive!

Tony Chopp, VP of Paid Media, and Luke Austin, VP of eCommerce Strategy, share savvy insights for eCommerce operators. They reveal why the struggles with Meta Ads often hide deeper issues than mere performance dips. Discover how TikTok can outperform Meta and when to branch into secondary platforms like Pinterest. The duo also breaks down CPM dynamics, warning against the pitfalls of chasing lower costs. Finally, learn effective strategies for pitching cost caps to your boss without breaking a sweat!

In this engaging discussion, Luke Austin, the VP of E-Commerce Strategy at CTC, delves into the Spend & aMER Model, a powerful forecasting tool for brands. He shares insights on why many 8–9 figure brands are shocked by their actual efficiency curves. Luke highlights the crucial balance between spending decisions and top-line revenue growth, as well as the uniqueness of each brand's spending power. Listeners will discover strategies for optimizing budgets and improving long-term customer value, making it a must-listen for e-commerce enthusiasts!

Join Luke Austin, VP of Strategy at Common Thread Collective, as he shares insights on driving profit-focused growth in e-commerce. He discusses how geo-based incrementality tests reduce ad spend risks and enhance clarity in marketing decisions. Luke breaks down the unique performance of platforms like Meta and Google, guiding effective ad spending. Learn about scaling on channels like YouTube and TikTok, and the three core 'Units of Growth' that shape profitable brand expansions. It’s a masterclass in combining creativity with data for real success!

Luke Austin, known as 'The Weatherman,' and Tony Chopp, 'The Chopper,' both from Common Thread Collective, share their e-commerce expertise. They dive into pressing dilemmas like why Meta cost caps often freeze up and the importance of fresh creative content in ads. The duo discusses tools for competitor analysis, tactics to enhance customer lifetime value, and when to launch new campaigns. They also illuminate how AI can inform strategy, challenging the notion of whether eCommerce is truly improving.

Luke Austin, VP of Strategy at CTC, shares invaluable insights into the complexities of the upcoming holiday season. He highlights the unusual timeline with Cyber Monday shifting to December, leaving less time to drive sales. With Thanksgiving and Black Friday arriving later, brands face a compressed shopping window. Additionally, he discusses how the election year's advertising spikes could inflate costs and alter consumer behavior. Listeners can expect practical strategies tailored for this unique Q4 that ensures they stay competitive.

Luke Austin, an expert in budget allocation and incrementality, dives into the critical role of smart budgeting in ecommerce. He discusses how brands can determine their total budget for maximum profitability and effectively allocate it across channels. Luke highlights the importance of measuring incrementality over traditional methods to optimize marketing strategies. He also shares insights from CTC’s partnership with Measured, showcasing how enhanced budget optimization tools can transform marketing performance and customer acquisition efforts.