Ecommerce Playbook: Numbers, Struggles & Growth The Best (& Worst) Creative Demand Scores We’ve Seen for Brands
Sep 18, 2025
In this discussion, Luke Austin, VP of E-Commerce Strategy at Common Thread Collective, shares his expertise in creative demand modeling. He highlights the critical metrics for assessing creative output and reveals how leading brands are producing hundreds of ads monthly to thrive during Q4. Luke emphasizes the importance of balancing evergreen content with high-volume testing and how AI is revolutionizing creative production. Get ready for insights on exactly how many ads your brand might need to stay competitive!
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Creative Demand Ties Spend To Creative Output
- The Creative Demand Model translates revenue/spend forecasts into required creative output using five metrics.
- Higher creative score (>50) means you need fewer new ads versus historical baselines.
Use Five Metrics To Score Creative Health
- Measure zero spend rate, ad concentration, ROAS degradation, spend degradation, and evergreen share to build your creative score.
- Use percentile grading across these five metrics to decide if you must increase or can reduce ad production.
Prioritize Evergreen SKU Ads
- If ROAS degrades after launches and evergreen share is low, prioritize ads for core evergreen SKUs.
- Plan production volume: the model recommended 161 ads for this footwear brand in October.