Always Be Testing

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Brian MarcusHype man & Announcer: John PotitoTimestamps:00:00 Introduction 06:42 Brian Marcus' Experience in Affiliate Marketing15:54 The Importance of Customer Focus in Marketing23:40 Brian's Experiences at Google and Teespring31:00 Qualities of Effective Leadership in Building Teams36:06 Love for Music and Creating Immersive Experiences41:27 Collaboration and Inspiration for the Album46:19 Appreciation for Creativity and Innovation in Music50:10 Closing Remarks

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Alexa KilroyHype man & Announcer: John PotitoTimestamps:00:00 Introduction to Always Be Testing podcast01:44 Alexa's unconventional journey into marketing space04:08 Building a marketing team from scratch06:38 Success of community engagement at Triple Whale09:22 Supporting events and experiences for community building12:11 Importance of genuine community building efforts15:01 Examples of successful community-building events18:06 Agile approach and learnings from Triple Whale20:19 Hiring based on energy and adaptability23:16 Interviewing process and the "airplane seat principle"25:31 Optimizing subscription programs for higher customer lifetime value30:39 Strategies for engaging with the community35:29 Enhancing customer experience and increasing subscription revenue

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Chris TradgettHype man & Announcer: John PotitoTimestamps:00:06 Introduction: Tye De Grange and Chris Tradgett01:24 Chris's background: Pub management to affiliate marketing03:10 Early days of using HTML and print06:40 BIAT's success and hosting affiliate events08:28 Lack of transparency in affiliate networks09:13 Growth of BIAT and working with big programs10:55 Importance of spare cash capacity for advertisers12:17 Acquisition of BIAT by Awin and success stories13:32 Running successful programs and finding affiliates15:00 Early days of Linkdex and finding affiliates16:15 Manual SEO analysis and attending conferences17:44 Benefits of using publisher discovery for recruitment19:02 Manual tool for analyzing domains and programs20:48 Partner Marketing Related Products23:42 Great Value Props in Product26:28 Working with Visionary and Integrator29:50 Where do we land in years down the road?32:40 The problems in an average program37:14 Server-to-Server Tracking41:12 Talking about transparency44:18 Budgets for Affiliate Programs46:01 Performance Marketing Space of US & UK

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Canice MurphyHype man & Announcer: John PotitoTimestamps:00:00 - Introduction to Always Be Testing podcast04:03 - Explaining programmatic advertising and its advancements07:03 - Importance of programmatic advertising for all marketers10:01 - Outcomes and results of programmatic advertising channels12:14 - Challenges of recent regulatory and browser changes14:54 - Importance of experimentation in marketing strategies18:08 - Admiration for brands utilizing programmatic advertising effectively19:51 - Evaluating the effectiveness and optimizing programmatic advertising channels22:05 - Predictive modeling and AI in marketing strategies25:02 - Canice's journey in the programmatic space27:19 - The transformative impact of AI in advertising29:20 - Establishing a baseline and effective change management

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Graham HunterHype man & Announcer: John PotitoTimestamps:00:00 Introduction to Always Be Testing podcast02:05 Graham's background in startups and marketing07:09 Explaining the benefits of a customer data platform11:18 The importance of integrating multiple data sources14:09 Understanding and achieving product-market fit17:17 Expanding beyond the core customer persona20:37 Growth strategies and the evolution of startups24:07 Prioritization and decision-making in growth initiatives27:20 Advice for getting into growth and startups29:34 Importance of education and learning in entrepreneurship31:47 Debunking myths and misnomers in growth34:07 Gaining buy-in and socializing growth initiatives

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Tomas Saulsbury-HunterHype man & Announcer: John PotitoTimestamps:00:00 Introduction to Tomas02:39 Overview of Commission Junction and its services05:23 Importance of implementing a test and learn function08:01 Setting parameters and budgets for testing09:59 Allocating budget for testing new publisher models12:30 Allowing publishers freedom to allocate funds15:23 Importance of not relying solely on organic growth18:12 Understanding the holistic downstream value of marketing21:31 Bringing unexpected elements together for success24:21 Importance of considering long-term customer value27:01 Affiliate marketing as the "channel of channels"29:37 Exploring interesting developments with browser extensions

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Nick HarrisHype man & Announcer: John PotitoTimestamps:00:00 Introduction and Welcome to Always Be Testing02:01 Nick Harris shares his career journey06:30 Importance of a customer-centric mindset09:30 Challenges of implementing a customer-centric approach13:02 Building a strong team culture and support16:04 Simplifying complex matters through patience and listening19:13 Interpreting test results and making data-driven decisions23:27 Balancing statistical significance and client decision-making27:52 Observing team reactions to unrealistic expectations31:21 Prioritizing work-life balance and valuing employees' lives35:22 Individualized management styles and embracing failure39:00 Speaker 3's calm demeanor and simplifying life42:10 Avoiding emotional manipulation and maintaining stoic behavior

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Brook SchaafHype man & Announcer: John PotitoTimestamps:00:00 Introduction and Welcome to Always Be Testing01:19 Brooke's Background and Journey in Affiliate Marketing04:04 The Importance of Independent Tech Vendors06:13 Challenges of Managing Data in Affiliate Marketing08:11 The Power of Coupons and Special Offers11:15 Different Types of Coupon Sites and Strategies14:06 The Value of Attribution and Measurement16:13 Rise of Seller Networks in the Amazon Ecosystem18:15 Benefits and Risks of Seller Networks21:05 Balancing Commission Rates and Conversion Rates23:40 Potential Conflicts and Internal Challenges at Amazon26:24 The Future of Affiliate Marketing and Influencer Collaboration

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Adam WeissHype man & Announcer: John PotitoDuring and even after his 15-year stint at Rakuten, Adam had a pretty incredible career in the affiliate space and loved working on the publisher side.How do you Elevate your Partnership Approach? How to know if you are in your proper "Consulting Game"? Timestamps:00:00 Introduction to Always Be Testing podcast06:40 Music preferences: Van Halen and favorite songs15:07 Understanding publishers and advertisers in affiliate marketing23:41 Challenges and misconceptions in affiliate marketing31:13 Strategies for partnership development and revenue growth34:48 Importance of strategic thinking and leadership skills38:08 Customer obsession and understanding the industry41:25 Music preferences and devices45:29 Conclusion

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Jordan KoeneHype man & Announcer: John PotitoJordan is a known Advisor and Growth Executive who also founded PreVisible SEO.How does AI power Search Engine Results Pages?Is Google crushing SEO as we know it?Timestamps:00:00 - Introduction to Always Be Testing podcast06:41 - Google's dominance in the search engine results page12:01 - Importance of trust signals in SEO16:34 - Addressing personalization demands and privacy concerns21:10 - The undervalued status of SEO and affiliate marketing24:52 - Challenges of hiring for SEO and content roles27:09 - The struggle of aligning content marketing efforts30:12 - Discussion on the Green Bay Packers' quarterback situation31:33 - Where to reach out to Jordan