Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Graham Hunter
Hype man & Announcer: John Potito

Timestamps:
00:00 Introduction to Always Be Testing podcast
02:05 Graham's background in startups and marketing
07:09 Explaining the benefits of a customer data platform
11:18 The importance of integrating multiple data sources
14:09 Understanding and achieving product-market fit
17:17 Expanding beyond the core customer persona
20:37 Growth strategies and the evolution of startups
24:07 Prioritization and decision-making in growth initiatives
27:20 Advice for getting into growth and startups
29:34 Importance of education and learning in entrepreneurship
31:47 Debunking myths and misnomers in growth
34:07 Gaining buy-in and socializing growth initiatives