#12 Scaling a DTC EComm SaaS via Community, Alexa Kilroy, Director of Marketing at Stay.ai

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Alexa Kilroy
Hype man & Announcer: John Potito

Timestamps:
00:00 Introduction to Always Be Testing podcast
01:44 Alexa's unconventional journey into marketing space
04:08 Building a marketing team from scratch
06:38 Success of community engagement at Triple Whale
09:22 Supporting events and experiences for community building
12:11 Importance of genuine community building efforts
15:01 Examples of successful community-building events
18:06 Agile approach and learnings from Triple Whale
20:19 Hiring based on energy and adaptability
23:16 Interviewing process and the "airplane seat principle"
25:31 Optimizing subscription programs for higher customer lifetime value
30:39 Strategies for engaging with the community
35:29 Enhancing customer experience and increasing subscription revenue