Always Be Testing

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Tricia MeyerHype man & Announcer: John PotitoTricia is an Attorney working as the Executive Director of the Performance Marketing Association and is also the CEO of Sunshine Rewards and Helping Moms Connect.How and what to understand about Affiliate Regulatory and Compliance?How do we view FTC Disclosure from a Legal Perspective? Timestamps:00:00 Introduction to Trisha Meyer and her background02:10 Discovering affiliate marketing through blogging challenges04:47 Importance of legal compliance in affiliate marketing06:45 FTC guidelines and consequences of non-compliance08:13 Role of intermediaries in ensuring proper disclosure09:35 Monitoring and enforcing compliance with FTC guidelines11:26 Consequences of non-compliance and additional red tape13:12 Importance of contracts in monitoring disclosure compliance15:13 Discussing challenges with toolbars in affiliate marketing17:17 The role of the Performance Marketing Association (PMA)20:14 The dilemma of toolbars and collaboration for solutions23:45 The need for transparency and data-driven decision-making

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Adam RobinsonHype man & Announcer: John PotitoAdam is the CEO of Retention.com. What is Email-Based Retargeting?How to spruce up your Email Marketing Game?Timestamp:00:00 Introduction and Welcoming Adam Robinson as Guest01:10 Adam Robinson's Background and Journey in Business03:22 Challenges of Competing in a Mature Market04:20 Developing a Differentiating Feature for Email App06:21 Impact of Changes in Facebook's Tracking System07:14 Difficulty in Understanding Tag Management Solutions08:30 Target Market for New Product and Challenges09:32 Performance of Email List and Major Customers10:43 Importance of Efficiency and ROI in Business11:59 Balancing Value and Pricing in Business12:24 Lessons Learned and Reflections on Growth15:14 Changes in Sales Department and Hiring Process

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Michael KaminskyHype man & Announcer: John PotitoMichael is the CEO of Recast and an expert in Media Mix Modeling.What is MMM?Why is it so hot right now?How do you approach Incrementality in Affiliate Marketing?Timestamps:00:00 Introduction to Always Be Testing podcast06:58 Exploring the challenges of measuring marketing effectiveness14:05 The history and evolution of media mix modeling19:14 The difficulties and misconceptions of affiliate marketing23:17 Collaboration and experimentation in affiliate marketing27:03 The dynamics and negotiation of affiliate partnerships30:28 The need for better measurement tools and experimentation34:20 The impact of upfront payment on affiliate marketing35:58 Experimentation and small changes for marketing success