Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Adam Robinson
Hype man & Announcer: John Potito

Adam is the CEO of Retention.com. 

What is Email-Based Retargeting?
How to spruce up your Email Marketing Game?

Timestamp:
00:00 Introduction and Welcoming Adam Robinson as Guest
01:10 Adam Robinson's Background and Journey in Business
03:22 Challenges of Competing in a Mature Market
04:20 Developing a Differentiating Feature for Email App
06:21 Impact of Changes in Facebook's Tracking System
07:14 Difficulty in Understanding Tag Management Solutions
08:30 Target Market for New Product and Challenges
09:32 Performance of Email List and Major Customers
10:43 Importance of Efficiency and ROI in Business
11:59 Balancing Value and Pricing in Business
12:24 Lessons Learned and Reflections on Growth
15:14 Changes in Sales Department and Hiring Process