#1 Media Mix Modeling & Incrementality in Affiliate Marketing, Michael Kaminsky, CEO of Recast

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Michael Kaminsky
Hype man & Announcer: John Potito

Michael is the CEO of Recast and an expert in Media Mix Modeling.

What is MMM?
Why is it so hot right now?
How do you approach Incrementality in Affiliate Marketing?

Timestamps:
00:00 Introduction to Always Be Testing podcast
06:58 Exploring the challenges of measuring marketing effectiveness
14:05 The history and evolution of media mix modeling
19:14 The difficulties and misconceptions of affiliate marketing
23:17 Collaboration and experimentation in affiliate marketing
27:03 The dynamics and negotiation of affiliate partnerships
30:28 The need for better measurement tools and experimentation
34:20 The impact of upfront payment on affiliate marketing
35:58 Experimentation and small changes for marketing success