Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.
Host: Tye DeGrange
Guest: Tomas Saulsbury-Hunter
Hype man & Announcer: John Potito
Timestamps:
00:00 Introduction to Tomas
02:39 Overview of Commission Junction and its services
05:23 Importance of implementing a test and learn function
08:01 Setting parameters and budgets for testing
09:59 Allocating budget for testing new publisher models
12:30 Allowing publishers freedom to allocate funds
15:23 Importance of not relying solely on organic growth
18:12 Understanding the holistic downstream value of marketing
21:31 Bringing unexpected elements together for success
24:21 Importance of considering long-term customer value
27:01 Affiliate marketing as the "channel of channels"
29:37 Exploring interesting developments with browser extensions
Always Be Testing