Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.
Host: Tye DeGrange
Guest: Jordan Koene
Hype man & Announcer: John Potito
Jordan is a known Advisor and Growth Executive who also founded PreVisible SEO.
How does AI power Search Engine Results Pages?
Is Google crushing SEO as we know it?
Timestamps:
00:00 - Introduction to Always Be Testing podcast
06:41 - Google's dominance in the search engine results page
12:01 - Importance of trust signals in SEO
16:34 - Addressing personalization demands and privacy concerns
21:10 - The undervalued status of SEO and affiliate marketing
24:52 - Challenges of hiring for SEO and content roles
27:09 - The struggle of aligning content marketing efforts
30:12 - Discussion on the Green Bay Packers' quarterback situation
31:33 - Where to reach out to Jordan
Always Be Testing