Always Be Testing

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Kalen BusheHype man & Announcer: John PotitoTimestamps:00:06 Meet the Hosts00:47 Sales Background Insights01:44 B2B SaaS Growth Tips03:30 Marketing Benefits from Sales04:52 Focus on TrafficGuard06:31 Challenges in Ad Fraud08:36 User Journey Analysis10:55 Affiliate Marketing Transparency13:22 Cookie Stuffing Insights16:38 Lead Generation Fraud Issues22:08 Verifying Conversions with TrafficGuard30:04 Rugby Love and Connections

Tye interviews David Rodnitzky about his evolution in performance marketing, growing a successful marketing agency, building and buying back a business, memorable adventures with family, challenges and opportunities in the marketing landscape, and book recommendations.

Founder of Free to Grow CFO, Jon Blair, discusses the role of finance in scaling DTC brands, negotiating funding with Mark Cuban, collaboration between finance and marketing, measuring metrics for financial health, and personal interests in music.

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Amy CriderHype man & Announcer: John PotitoTimestamps:00:06 Introduction01:20 Amy's marketing insights02:31 Career journey unfolds04:08 Handling global accounts05:49 Balancing parenthood, career07:22 Utah Travel Tales08:16 Building affiliate relations10:18 Evolving marketing strategies13:34 B2B marketing deep dive17:37 Testing marketing strategies23:15 Prioritizing business improvements

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Patrick MoranHype man & Announcer: John PotitoTimestamps:00:06 Podcast kickoff introduction00:49 Casual football discussion01:49 Patrick's marketing expertise03:06 Growth marketing evolution05:06 Challenges in multi-device ads07:01 Retention strategy insights09:59 Analyzing LTV and CAC13:10 Marketing and product synergy17:01 Budgeting for marketing impact22:01 Effective testing and ROI27:10 Creative content's crucial role32:40 Aligning expectations in management

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Rabah RahilHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:48 Office vibes discussed01:35 E-commerce journey begins05:10 Insights on Instagram ads09:09 Scaling ad challenges15:08 Transparency in business20:24 Valuing individuality25:39 Affiliate marketing dynamics30:24 Startup and team culture35:25 Concept of living gaps44:27 Ad creativity explored53:06 Closing remarks and plugs

Ad Measurement Veteran, Andrew Covato, shares insights on challenges in ad measurement and ROI measurement. They discuss the importance of incremental ROI and smart measurement choices, as well as the influence of Netflix's culture on their work approach. They also highlight the value of soliciting dissent and having a growth mindset in scientific research.

Dominic Williamson, Director of Marketing Strategy and Analytics at Instacart, shares his expertise in analytics and strategy. They discuss the importance of geo level testing and the dynamic between finance and marketing. The significance of objectivity in marketing and finance collaboration is emphasized. They also talk about the value of open source models and building in-house. Factors to consider when counseling brands on marketing spend are discussed, as well as a fun football team and player discussion.

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Nicole PhillipsHype man & Announcer: John PotitoTimestamps:00:00 Introduction 01:06 Introducing CATCH: AI-powered product recommendation platform06:42 Value proposition and inspiration behind CATCH09:18 Evolution of CATCH's platform and new features11:42 Building trust with customers and target audience14:43 Monetization strategies and successful brand partnerships16:24 Free to paid model and VIP option18:32 Data-driven approach and partnering with brands20:49 Challenges of building a technical product without expertise23:03 Personal interests and involvement in local organizations24:31 Sleepovers in haunted places and concluding remarks

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: George YuhbaHype man & Announcer: John PotitoTimestamps:00:00 - Introduction02:17 - Journey and Role of Affiliate Marketer George Yuhba05:33 - Paylode: Publisher Development Expertise09:27 - Affiliate Marketing Evolution Overview13:43 - Clearing Affiliate Marketing Misconceptions18:44 - Enhancing Affiliate Programs21:11 - George’s checklist of optimizations.;27:29 - Affiliate Marketing's Future Growth30:07 - Diversity in Affiliate Marketing37:44 - Key takeaways from experiences44:10 - “AHA” moments in experiment testing47:02 - Fun Facts about George Yuhba