Always Be Testing

#16 Are Your Ads Bringing Incremental Value? Dominic Williamson, Director of Marketing Strategy and Analytics at Instacart

Nov 14, 2023
Guest
Dominic Williamson
Dominic Williamson, Director of Marketing Strategy and Analytics at Instacart, shares his expertise in analytics and strategy. They discuss the importance of geo level testing and the dynamic between finance and marketing. The significance of objectivity in marketing and finance collaboration is emphasized. They also talk about the value of open source models and building in-house. Factors to consider when counseling brands on marketing spend are discussed, as well as a fun football team and player discussion.
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Episode notes
1
Introduction
00:00 • 2min
2
Exploring Marketing Strategy and Analytics
01:58 • 2min
3
The Importance of Geo Level Testing
03:31 • 17min
4
The Dynamic Between Finance and Marketing
20:42 • 2min
5
Importance of Objectivity in Marketing and Finance Collaboration
22:16 • 9min
6
The Value of Open Source Models and Building In-House
31:34 • 2min
7
Factors to Consider in Counseling Brands on Marketing Spend
33:35 • 8min
8
Discussion about Football Teams and Players
41:56 • 3min