2min chapter

Always Be Testing cover image

#16 Are Your Ads Bringing Incremental Value? Dominic Williamson, Director of Marketing Strategy and Analytics at Instacart

Always Be Testing

CHAPTER

The Value of Open Source Models and Building In-House

Discussion on the value of using open source models and building things in-house for better understanding and control, emphasizing the importance of truly understanding the underlying processes and a preference for building internally when possible.

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