Dominic Williamson

Dominic Williamson, Director of Marketing Strategy and Analytics at Instacart, shares his expertise in analytics and strategy. They discuss the importance of geo level testing and the dynamic between finance and marketing. The significance of objectivity in marketing and finance collaboration is emphasized. They also talk about the value of open source models and building in-house. Factors to consider when counseling brands on marketing spend are discussed, as well as a fun football team and player discussion.