Always Be Testing

#14 Affiliate Marketing Veteran, Publisher Pro, and DJ to the Stars, George Yuhba, Director of Client Strategy at Paylode

Oct 31, 2023

54:34

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: George Yuhba
Hype man & Announcer: John Potito

Timestamps:
00:00 - Introduction
02:17 - Journey and Role of Affiliate Marketer George Yuhba
05:33 - Paylode: Publisher Development Expertise
09:27 - Affiliate Marketing Evolution Overview
13:43 - Clearing Affiliate Marketing Misconceptions
18:44 - Enhancing Affiliate Programs
21:11 - George’s checklist of optimizations.;
27:29 - Affiliate Marketing's Future Growth
30:07 - Diversity in Affiliate Marketing
37:44 - Key takeaways from experiences
44:10 - “AHA” moments in experiment testing
47:02 - Fun Facts about George Yuhba