Always Be Testing

In this engaging discussion, Krystie Capobianco, Affiliate Manager at Rothy’s, shares her diverse experiences in affiliate marketing from platforms to brands. She highlights the importance of sustainable branding and her passion for eco-friendly products. The conversation dives into the complexities of incrementality testing and the challenges of measuring affiliate marketing impact. Krystie also addresses common marketing pitfalls and emphasizes the role of influencers. Plus, there are light-hearted moments about personal quirks and favorite travel spots.

Exploring the transition from traditional to digital media, evolution of the internet, journey from affiliate marketing to founding Sendlane, importance of proactive communication in customer service, simplicity and quality in email marketing, and personal experiences in Austin.

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Leilani HanHype man & Announcer: John Potito

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Scott JablonskiHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:46 Scott Jablonski: Guest Intro01:14 NBA: Exciting Challenges03:18 From Fan to Pro: Insights05:02 Marketing: NBA vs. NFL06:46 Kobe's Global Influence08:08 Dynamics: NBA and NHL10:23 Sports Business: Economics13:17 Harvard: Diversity in Decisions16:24 VC Trends: Interest Impacts20:46 Tech Evolution: AI Ventures30:06 Paradox of Choice: Decision Paralysis

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Matthew GattozziHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:46 E-commerce Growth Excitement01:54 Understanding Customer Motivations03:25 Strategy: Keep It Simple04:31 Crafting Unique Content06:22 Exploring Diverse Ad Formats08:07 Nuances in Ad Creation10:04 Insights for Effective Ads12:10 Avoiding Awareness Bias15:15 Authentic Testimonials Gathered20:05 Testing Ads' Importance25:44 Ad Performance: Framing Techniques

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Bobby CallaghanHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:45 Excitement for email and SMS01:36 Retention marketing deep dive03:16 Right message, right time focus04:56 Learning from past mistakes06:06 Art and science of email marketing08:07 Benefits of being a generalist10:36 Subscription model advantages13:26 Agency insights and future plans17:04 Effective email subject strategies20:27 Organic marketing approaches25:10 Challenges of email attribution

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Tamara AdlinHype man & Announcer: John PotitoTimestamps:00:00 Introduction 01:07 Tamara Adlin, expert in user experience, introduced02:00 Defining affiliate marketing and performance marketing03:12 Importance of user experience in affiliate marketing04:49 Benefits and challenges of affiliate marketing06:06 UX team's struggle with marketing complexity07:46 Marketing's role in attracting customers to product09:27 Convergence of departments for better alignment11:10 Challenges of executive misalignment in decision-making12:36 Balancing new customer acquisition and long-term value14:01 Lack of alignment and support for initiatives15:10 Involving UX professionals earlier in product design16:01 UX professionals helping executives make informed decisions

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Chase MohseniHype man & Announcer: John PotitoTimestamps:00:06 Introduction to Always Be Testing podcast02:05 Exploring the concept of a "vibe check"06:05 Trusting gut instincts in decision-making07:50 Dive into surround sound marketing strategies11:09 Transition from paid marketing to SaaS brand15:25 Importance of frameworks and personal connections19:13 Impactful frameworks and the growth loop concept23:40 Importance of customer feedback and understanding needs27:31 Building enduring businesses and avoiding quick fixes30:49 Goals for Heatmap: best CRO software34:41 Importance of being customer-centric and learning machine40:02 Educating on CRO impact and predictions for 2024

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Lauren NemethHype man & Announcer: John PotitoTimestamps:00:06 Welcoming Lauren Nemeth00:46 Media perceptions 01:44 Explaining Twilio's business03:05 Twilio's diverse clientele04:44 Shift to sales career06:15 Ad industry challenges08:15 Future trends predicted10:39 Operational rigor emphasized12:26 Sales skills importance16:00 Acquisitions and feedback20:29 Leadership and mentorship25:06 AI in marketing strategies30:00 Exploring Nextdoor's Potential34:11 Closing: personal stories

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Laura PressHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:48 Laura Press introduction01:23 Laura's industry insights02:33 PXA's educational goals04:27 Career paths explored06:07 Matching strengths to roles08:03 Accessible education importance10:22 Digital marketing evolution13:08 Course creation insights17:51 New publisher models23:41 Marketing post-pandemic29:24 Personal stories shared