Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Nick HarrisHype man & Announcer: John PotitoTimestamps:00:00 Introduction and Welcome to Always Be Testing02:01 Nick Harris shares his career journey06:30 Importance of a customer-centric mindset09:30 Challenges of implementing a customer-centric approach13:02 Building a strong team culture and support16:04 Simplifying complex matters through patience and listening19:13 Interpreting test results and making data-driven decisions23:27 Balancing statistical significance and client decision-making27:52 Observing team reactions to unrealistic expectations31:21 Prioritizing work-life balance and valuing employees' lives35:22 Individualized management styles and embracing failure39:00 Speaker 3's calm demeanor and simplifying life42:10 Avoiding emotional manipulation and maintaining stoic behavior

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Brook SchaafHype man & Announcer: John PotitoTimestamps:00:00 Introduction and Welcome to Always Be Testing01:19 Brooke's Background and Journey in Affiliate Marketing04:04 The Importance of Independent Tech Vendors06:13 Challenges of Managing Data in Affiliate Marketing08:11 The Power of Coupons and Special Offers11:15 Different Types of Coupon Sites and Strategies14:06 The Value of Attribution and Measurement16:13 Rise of Seller Networks in the Amazon Ecosystem18:15 Benefits and Risks of Seller Networks21:05 Balancing Commission Rates and Conversion Rates23:40 Potential Conflicts and Internal Challenges at Amazon26:24 The Future of Affiliate Marketing and Influencer Collaboration

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Adam WeissHype man & Announcer: John PotitoDuring and even after his 15-year stint at Rakuten, Adam had a pretty incredible career in the affiliate space and loved working on the publisher side.How do you Elevate your Partnership Approach? How to know if you are in your proper "Consulting Game"? Timestamps:00:00 Introduction to Always Be Testing podcast06:40 Music preferences: Van Halen and favorite songs15:07 Understanding publishers and advertisers in affiliate marketing23:41 Challenges and misconceptions in affiliate marketing31:13 Strategies for partnership development and revenue growth34:48 Importance of strategic thinking and leadership skills38:08 Customer obsession and understanding the industry41:25 Music preferences and devices45:29 Conclusion

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Jordan KoeneHype man & Announcer: John PotitoJordan is a known Advisor and Growth Executive who also founded PreVisible SEO.How does AI power Search Engine Results Pages?Is Google crushing SEO as we know it?Timestamps:00:00 - Introduction to Always Be Testing podcast06:41 - Google's dominance in the search engine results page12:01 - Importance of trust signals in SEO16:34 - Addressing personalization demands and privacy concerns21:10 - The undervalued status of SEO and affiliate marketing24:52 - Challenges of hiring for SEO and content roles27:09 - The struggle of aligning content marketing efforts30:12 - Discussion on the Green Bay Packers' quarterback situation31:33 - Where to reach out to Jordan

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Tricia MeyerHype man & Announcer: John PotitoTricia is an Attorney working as the Executive Director of the Performance Marketing Association and is also the CEO of Sunshine Rewards and Helping Moms Connect.How and what to understand about Affiliate Regulatory and Compliance?How do we view FTC Disclosure from a Legal Perspective? Timestamps:00:00 Introduction to Trisha Meyer and her background02:10 Discovering affiliate marketing through blogging challenges04:47 Importance of legal compliance in affiliate marketing06:45 FTC guidelines and consequences of non-compliance08:13 Role of intermediaries in ensuring proper disclosure09:35 Monitoring and enforcing compliance with FTC guidelines11:26 Consequences of non-compliance and additional red tape13:12 Importance of contracts in monitoring disclosure compliance15:13 Discussing challenges with toolbars in affiliate marketing17:17 The role of the Performance Marketing Association (PMA)20:14 The dilemma of toolbars and collaboration for solutions23:45 The need for transparency and data-driven decision-making

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Adam RobinsonHype man & Announcer: John PotitoAdam is the CEO of Retention.com. What is Email-Based Retargeting?How to spruce up your Email Marketing Game?Timestamp:00:00 Introduction and Welcoming Adam Robinson as Guest01:10 Adam Robinson's Background and Journey in Business03:22 Challenges of Competing in a Mature Market04:20 Developing a Differentiating Feature for Email App06:21 Impact of Changes in Facebook's Tracking System07:14 Difficulty in Understanding Tag Management Solutions08:30 Target Market for New Product and Challenges09:32 Performance of Email List and Major Customers10:43 Importance of Efficiency and ROI in Business11:59 Balancing Value and Pricing in Business12:24 Lessons Learned and Reflections on Growth15:14 Changes in Sales Department and Hiring Process

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Michael KaminskyHype man & Announcer: John PotitoMichael is the CEO of Recast and an expert in Media Mix Modeling.What is MMM?Why is it so hot right now?How do you approach Incrementality in Affiliate Marketing?Timestamps:00:00 Introduction to Always Be Testing podcast06:58 Exploring the challenges of measuring marketing effectiveness14:05 The history and evolution of media mix modeling19:14 The difficulties and misconceptions of affiliate marketing23:17 Collaboration and experimentation in affiliate marketing27:03 The dynamics and negotiation of affiliate partnerships30:28 The need for better measurement tools and experimentation34:20 The impact of upfront payment on affiliate marketing35:58 Experimentation and small changes for marketing success