Always Be Testing
Your guided tour of the world of growth, performance marketing, customer acquisition, paid media, and affiliate marketing.
We talk with industry experts and discuss experiments and their learnings in growth, marketing, and life.
Time to nerd out, check your biases at the door, and have some fun talking about data-driven growth and lessons learned!
Latest episodes
Jun 3, 2024 • 37min
#43 Cookieless Attribution for Marketers, Jeff Greenfield, CEO of Provalytics
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jeff GreenfieldHype man & Announcer: John Potito
May 29, 2024 • 43min
#42 Unlocking TikTok for Growth, Cormac Jonas, Former TikTok, The Jonas Agency
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Cormac JonasHype man & Announcer: John Potito
May 20, 2024 • 42min
#41 The Power of Connected TV, Vikki Danielson, Director, Growth & Partnerships at tvScientific
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Vikki DanielsonHype man & Announcer: John Potito
4 snips
May 14, 2024 • 47min
#40 Is MTA DOA? Andrew Covato, Ad Measurement Veteran, Founder of Growth by Science, and formerly at Google, eBay, Facebook, Snapchat, and Netflix
Ad Measurement Veteran, Andrew Covato, explores the pitfalls of multi-touch attribution in advertising and the importance of true incrementality testing for accurate campaign performance measurement. He also discusses the significance of first-party data in marketing and shares his personal journey from dual citizenship to a newfound passion for golf and unique productivity hacks.
May 9, 2024 • 40min
#39 Mobile Marketing & Performance Optimization, Alper Taner, Full-stack App Growth Consultant
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Alper TanerHype man & Announcer: John Potito
May 1, 2024 • 41min
#38 Diversifying Traffic Sources for Long-Term Success, Jordan Carter, Affiliate Marketing Manager, SharkNinja
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jordan CarterHype man & Announcer: John Potito
Apr 22, 2024 • 42min
#37 Growth & Product Leader, Adam Fishman, Mozilla, Reforge EIR, Imperfect Foods, Patreon, & Lyft
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Adam FishmanHype man & Announcer: John Potito
Apr 16, 2024 • 25min
#36 Building Better Word-of-Mouth Marketing for E-Commerce, Noah Tucker, Founder & CEO, Social Snowball
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Noah TuckerHype man & Announcer: John Potito
Apr 8, 2024 • 47min
#35 Getting Smart Stuff Done, Jim Nichols, Former CJ and Partnerize Marketing Leader
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jim NicholsHype man & Announcer: John Potito
Apr 1, 2024 • 44min
#34 Tests & Learnings Applying AI to CRO & A/B Testing, Guy Yalif, CEO, Intellimize
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Guy YalifHype man & Announcer: John Potito
