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Always Be Testing
#52 Former VP of E-Commerce, OpenFarm, Performance Marketing from startups to HelloFresh, Andrea Barsk-Roberts
Aug 13, 2024
34:23
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Andrea Barsk-Roberts
Hype man & Announcer: John Potito
π¨π¨π¨ Let's connect!π¨π¨π¨
Tap here to get started: π https://linktr.ee/tyedegrange
Timestamps:
00:06 Introduction
01:20 Marketing Journey Begins
02:41 HelloFresh: Career Impact
05:31 Risk-Taking in Careers
08:26 Testing and Feedback Importance
10:16 Data vs. Speed in Decisions
13:08 Retail vs. Brand Challenges
18:08 Innovative Marketing Tactics
22:04 Advanced Customer Service Insights
25:10 Consumer Mindset Strategy
29:01 Health and Wellness Trends
33:37 Networking and Future Plans
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Discover
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