
Always Be Testing
Your guided tour of the world of growth, performance marketing, customer acquisition, paid media, and affiliate marketing.
We talk with industry experts and discuss experiments and their learnings in growth, marketing, and life.
Time to nerd out, check your biases at the door, and have some fun talking about data-driven growth and lessons learned!
Latest episodes

Aug 19, 2024 • 39min
#53 Todd Crawford, Co-Founder, Impact
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Todd CrawfordHype man & Announcer: John Potito

Aug 13, 2024 • 34min
#52 Former VP of E-Commerce, OpenFarm, Performance Marketing from startups to HelloFresh, Andrea Barsk-Roberts
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Andrea Barsk-RobertsHype man & Announcer: John Potito🚨🚨🚨 Let's connect!🚨🚨🚨 Tap here to get started: 👉 https://linktr.ee/tyedegrangeTimestamps:00:06 Introduction01:20 Marketing Journey Begins02:41 HelloFresh: Career Impact05:31 Risk-Taking in Careers08:26 Testing and Feedback Importance10:16 Data vs. Speed in Decisions13:08 Retail vs. Brand Challenges18:08 Innovative Marketing Tactics22:04 Advanced Customer Service Insights25:10 Consumer Mindset Strategy29:01 Health and Wellness Trends33:37 Networking and Future Plans

Aug 5, 2024 • 49min
#51 Product & Growth Advisor, Fareed Mosavat
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Fareed MosavatHype man & Announcer: John Potito

Jul 29, 2024 • 48min
#50 Fractional CMO Consulting, Advising, Investing in Leading Consumer Brands, Jim Kingsbury
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jim KingsburyHype man & Announcer: John Potito

Jul 22, 2024 • 54min
#49 Affiliate Marketing in the UK & Beyond, Richard Wright
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Richard WrightHype man & Announcer: John PotitoTimestamps:00:00 Introduction to Always Be Testing podcast06:46 Ty De Grange welcomes guest Richard Wright15:54 Richard's long-standing relationship with Ty23:40 Richard's entry into the affiliate marketing world32:52 Differences between UK and US markets37:56 Importance of diverse partner mix in affiliate marketing42:19 Richard's thoughts on AI in affiliate marketing46:39 Richard's love for space and guitars52:13 Richard's recommendation: Yamaha THR guitar amp53:17 Richard's LinkedIn presence and closing remarks

Jul 16, 2024 • 41min
#48 Community & Connection: Marketing for Emerging Tech and Music, Amber Osborne
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Amber OsborneHype man & Announcer: John PotitoTimestamps:00:00 - Introduction and Welcoming Amber Osborne as Guest06:42 - Discussing Favorite Songs and Music Industry Challenges15:54 - Exploring Collaborative Writing and Visual Identities23:40 - The Importance of Community and Collaboration in Startups61:00 - Excitement for 'McCartney III' Release and Future Discussions

Jul 8, 2024 • 32min
#47 Growing the Blockchain With Former Google/Meta/Twitter Marketer, Erin McMahon, Head of Marketing, Ankr
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Erin McMahonHype man & Announcer: John Potito

Jul 3, 2024 • 43min
#46 Data-Driven Affiliate Management, Noelle Spagna, Affiliate Program Manager, Motley Fool
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Noelle SpagnaHype man & Announcer: John Potito

Jun 25, 2024 • 50min
#45 Applying AI to Improving Customer Experience, Peter Mullen, CMO of Interactions
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Peter MullenHype man & Announcer: John Potito

Jun 17, 2024 • 36min
#44 The Rise of Influencer Marketing, Olivia McNaughten, Director of Product Marketing at GRIN
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Olivia McNaughtenHype man & Announcer: John Potito