Always Be Testing
Tye DeGrange
Your guided tour of the world of growth, performance marketing, customer acquisition, paid media, and affiliate marketing.
We talk with industry experts and discuss experiments and their learnings in growth, marketing, and life.
Time to nerd out, check your biases at the door, and have some fun talking about data-driven growth and lessons learned!
We talk with industry experts and discuss experiments and their learnings in growth, marketing, and life.
Time to nerd out, check your biases at the door, and have some fun talking about data-driven growth and lessons learned!
Episodes
Mentioned books
Dec 10, 2024 • 45min
Austin Tech Week '24 | Market Masters (Marketing & Branding)
In this episode of the Always Be Testing podcast, Tye DeGrange introduces the show and its focus on growth, performance marketing, customer acquisition, paid media, and affiliate marketing. The episode features a panel discussion on leveraging AI for better marketing results, with insights from industry experts Alexis Contos (CMO of NEA), Cory Treffiletti (CMO of Rembrandt), Jennifer Barkley (VP of Commercial Marketing for Visa), and Tye DeGrange (CEO of Round Barn Labs).
Dec 4, 2024 • 48min
#64 B2B SaaS Marketing Mastery | Aaron Orendorff, VP of Growth at Fermat
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Tyler CalderHype man & Announcer: John Potito
Nov 26, 2024 • 42min
#63 The Tech Stack for B2B Affiliate Marketing, Tyler Calder, CMO of PartnerStack
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Tyler CalderHype man & Announcer: John Potito
Nov 18, 2024 • 33min
#62 From Automotive Leader to Bringing Innovation to Marketing Home Services, Famous Rhodes, CMO, Apex Service Partners
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Famous RhodesHype man & Announcer: John Potito
Nov 12, 2024 • 29min
#61 Growth Loops in Email Marketing, Jake Schonberger, Head of Brand Partnerships, Beehiiv
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jake SchonbergerHype man & Announcer: John Potito
Oct 28, 2024 • 42min
#60 Effective Leadership in Product Teams, Reagan Fry, Director of Product, Kajabi
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Reagan FryHype man & Announcer: John Potito
Oct 14, 2024 • 39min
#59 The Art and Science of Performance Marketing, Richie Carreon, VP of Marketing, Levanta
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Richie CarreonHype man & Announcer: John Potito
Oct 1, 2024 • 31min
#58 Affiliate Marketing Mastery, Cristy Garcia, CMO, Impact.com
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Cristy GarciaHype man & Announcer: John Potito
Sep 16, 2024 • 36min
#57 From Rap Battles and Emmys to Growing Product Hunt for Consumer Brands, Greg Rollett, Head of Growth, Grommet
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Greg RollettHype man & Announcer: John Potito
Sep 9, 2024 • 36min
#56 Media Veteran, Emma Mondolino, Head of Marketing, MediaLink, former Twitter, Pinterest, and Nextdoor
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Emma MondolinoHype man & Announcer: John Potito
