Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Matthew Gattozzi
Hype man & Announcer: John Potito
Timestamps:
00:06 Introduction
00:46 E-commerce Growth Excitement
01:54 Understanding Customer Motivations
03:25 Strategy: Keep It Simple
04:31 Crafting Unique Content
06:22 Exploring Diverse Ad Formats
08:07 Nuances in Ad Creation
10:04 Insights for Effective Ads
12:10 Avoiding Awareness Bias
15:15 Authentic Testimonials Gathered
20:05 Testing Ads' Importance
25:44 Ad Performance: Framing Techniques
Always Be Testing