#33 From Platform to Agency to Brand and Testing Incrementality Along the Way, Krystie Capobianco, Affiliate Manager, Rothy’s

In this engaging discussion, Krystie Capobianco, Affiliate Manager at Rothy’s, shares her diverse experiences in affiliate marketing from platforms to brands. She highlights the importance of sustainable branding and her passion for eco-friendly products. The conversation dives into the complexities of incrementality testing and the challenges of measuring affiliate marketing impact. Krystie also addresses common marketing pitfalls and emphasizes the role of influencers. Plus, there are light-hearted moments about personal quirks and favorite travel spots.