Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Tamara Adlin
Hype man & Announcer: John Potito

Timestamps:
00:00 Introduction 
01:07 Tamara Adlin, expert in user experience, introduced
02:00 Defining affiliate marketing and performance marketing
03:12 Importance of user experience in affiliate marketing
04:49 Benefits and challenges of affiliate marketing
06:06 UX team's struggle with marketing complexity
07:46 Marketing's role in attracting customers to product
09:27 Convergence of departments for better alignment
11:10 Challenges of executive misalignment in decision-making
12:36 Balancing new customer acquisition and long-term value
14:01 Lack of alignment and support for initiatives
15:10 Involving UX professionals earlier in product design
16:01 UX professionals helping executives make informed decisions