Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.
Host: Tye DeGrange
Guest: Nicole Phillips
Hype man & Announcer: John Potito
Timestamps:
00:00 Introduction
01:06 Introducing CATCH: AI-powered product recommendation platform
06:42 Value proposition and inspiration behind CATCH
09:18 Evolution of CATCH's platform and new features
11:42 Building trust with customers and target audience
14:43 Monetization strategies and successful brand partnerships
16:24 Free to paid model and VIP option
18:32 Data-driven approach and partnering with brands
20:49 Challenges of building a technical product without expertise
23:03 Personal interests and involvement in local organizations
24:31 Sleepovers in haunted places and concluding remarks
Always Be Testing