The Challenge of Growing an Agency in Today's Competitive Landscape

The agency industry is facing new challenges due to increased competition, with more players in the market, making it harder to stand out and justify profit margins. Prices for buying media have also gone up, and platforms are using more algorithms and automation, making it harder for human experts to differentiate themselves. However, the rise of digital marketing presents an opportunity for agencies to capture a larger share of advertising budgets. To thrive in this landscape, agencies need to find a balance between in-house expertise and leveraging agency knowledge of channels and trends.