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14min chapter
#22 Navigating the Performance Marketing Agency Maze with David Rodnitzky, Founder, Agentic Shift and 3Q Digital
Always Be Testing
Building, Selling, and Buying Back a Business
The speaker shares their journey of building a business, selling it, and later buying it back. They discuss the challenges and emotions of mergers and acquisitions, and express their intention to start a consulting firm to help agency founders navigate this process. They emphasize the importance of evaluating trade-offs and choosing the right partner when considering selling a business.
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