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#22 Navigating the Performance Marketing Agency Maze with David Rodnitzky, Founder, Agentic Shift and 3Q Digital

Always Be Testing

00:00

Building, Selling, and Buying Back a Business

The speaker shares their journey of building a business, selling it, and later buying it back. They discuss the challenges and emotions of mergers and acquisitions, and express their intention to start a consulting firm to help agency founders navigate this process. They emphasize the importance of evaluating trade-offs and choosing the right partner when considering selling a business.

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