6min chapter

Always Be Testing cover image

#22 Navigating the Performance Marketing Agency Maze with David Rodnitzky, Founder, Agentic Shift and 3Q Digital

Always Be Testing

CHAPTER

Challenges and Opportunities in the Marketing Landscape

The chapter discusses the challenges agencies face in the current marketing landscape, including increased competition, rising prices, and the role of technology. It also highlights the opportunities and advantages of building in-house teams and using agencies.

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