Always Be Testing

#17 Ad Measurement Veteran, Andrew Covato, Founder of Growth by Science and formerly at Google, eBay, Facebook, Snapchat, and Netflix

Nov 21, 2023
Ad Measurement Veteran, Andrew Covato, shares insights on challenges in ad measurement and ROI measurement. They discuss the importance of incremental ROI and smart measurement choices, as well as the influence of Netflix's culture on their work approach. They also highlight the value of soliciting dissent and having a growth mindset in scientific research.
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