

#17 Ad Measurement Veteran, Andrew Covato, Founder of Growth by Science and formerly at Google, eBay, Facebook, Snapchat, and Netflix
Nov 21, 2023
Ad Measurement Veteran, Andrew Covato, shares insights on challenges in ad measurement and ROI measurement. They discuss the importance of incremental ROI and smart measurement choices, as well as the influence of Netflix's culture on their work approach. They also highlight the value of soliciting dissent and having a growth mindset in scientific research.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Ad Measurement and Incrementality Testing
01:46 • 12min
CRO vs. Conversion Optimized Ad Delivery
14:14 • 10min
The Influence of Netflix on Career and Cultural Principles
24:41 • 2min
The Importance of Soliciting Dissent and Having a Growth Mindset in Scientific Research
26:39 • 4min