#17 Ad Measurement Veteran, Andrew Covato, Founder of Growth by Science and formerly at Google, eBay, Facebook, Snapchat, and Netflix

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Andrew Covato
Hype man & Announcer: John Potito

Andrew worked on the buy side and the sell side of various platforms working on measurement and data at Netflix and Snap. He has experience in ad tech and measurement at VC-backed start-ups Google eBay and Meta.

Timestamps:
00:06 Meet Ty and Andrew
00:51 Discussing Growth by Science
01:40 Andrew's ad tech insights
03:04 Ad spending and ROI
04:13 Ad buying mistakes
05:41 Smarter measurement tools
07:36 Testing's role in marketing
09:07 Netflix's testing culture
11:23 Geo-testing techniques
14:32 Conversion optimization pitfalls
18:32 Ad tech platform challenges
22:15 Strategies for effective testing
29:33 Networking and website invite