#10 Programmatic Marketing Pro, Canice Murphy, Head of Platforms Audience & Automation at Google

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Canice Murphy
Hype man & Announcer: John Potito

Timestamps:
00:00 - Introduction to Always Be Testing podcast
04:03 - Explaining programmatic advertising and its advancements
07:03 - Importance of programmatic advertising for all marketers
10:01 - Outcomes and results of programmatic advertising channels
12:14 - Challenges of recent regulatory and browser changes
14:54 - Importance of experimentation in marketing strategies
18:08 - Admiration for brands utilizing programmatic advertising effectively
19:51 - Evaluating the effectiveness and optimizing programmatic advertising channels
22:05 - Predictive modeling and AI in marketing strategies
25:02 - Canice's journey in the programmatic space
27:19 - The transformative impact of AI in advertising
29:20 - Establishing a baseline and effective change management