Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Chris Tradgett
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction: Tye De Grange and Chris Tradgett
01:24 Chris's background: Pub management to affiliate marketing
03:10 Early days of using HTML and print
06:40 BIAT's success and hosting affiliate events
08:28 Lack of transparency in affiliate networks
09:13 Growth of BIAT and working with big programs
10:55 Importance of spare cash capacity for advertisers
12:17 Acquisition of BIAT by Awin and success stories
13:32 Running successful programs and finding affiliates
15:00 Early days of Linkdex and finding affiliates
16:15 Manual SEO analysis and attending conferences
17:44 Benefits of using publisher discovery for recruitment
19:02 Manual tool for analyzing domains and programs
20:48 Partner Marketing Related Products
23:42 Great Value Props in Product
26:28 Working with Visionary and Integrator
29:50 Where do we land in years down the road?
32:40 The problems in an average program
37:14 Server-to-Server Tracking
41:12 Talking about transparency
44:18 Budgets for Affiliate Programs
46:01 Performance Marketing Space of US & UK