The Marketer's Journey

Jess Ostroff, Managing Editor and Executive Producer for Convince & Convert, joins the Content Pros Podcast to share her secret to building long-term brand recognition and credibility through content. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How the evolving world of marketing leads to learning on the fly Why producing in the modern media realm means doubling as IT support How podcasting leads to a more unique and personal connection with an audience that builds your credibility and brand Why maintaining credibility means keeping a healthy amount of skepticism for new developments How content atomization leads to wider reach and greater insight into what your audience wants Why building your brand up means drilling down in content   Resources Jess Ostroff on Twitter: @jessostroff Convince & Convert Social Pros Podcast Don't Panic Management Zencastr   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Pamela Muldoon, Revenue Marketing Coach for The Pedowitz Group, joins the Content Pros Podcast to share her approach to keeping content relevant, impactful, and manageable beyond the campaign.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode Why being a subject matter expert means putting content updates into your workflow How reframing content for individual personas leads to a fresh, impactful look at old ideas Why an endless supply of content means revisiting what you already have How an internal content champion leads to successful campaigns in even the most regulated of industries   Resources Pamela Muldoon on Twitter: @pamelajmuldoon The Pedowitz Group   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Robyn Itule, Senior Manager of Brand, Content, and Communications at Insight, joins the Content Pros Podcast to discuss the unlikely source for your best content and the dangers of being too present.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How learning leads to conversations and sales Why meaningful content means connecting your readers to meaning that you define How the industry you're working with leads to different approaches to content Why measuring successful content means looking as far into the funnel as possible How focusing on the now of content leads to complicated contradictions down the line   Resources Robyn Itule on Twitter: @RCItule Insight Technomics Podcast   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Dan Hanrahan, Founder and CEO of Sigstr, joins the Content Pros Podcast to discuss the huge conversion potential in employee email signatures.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How thoughtfully leveraging the most common of daily interactions can lead to a conversion Why marrying your best content with people who are communicating with people means looking to your email How enabling your sales team to easily access applicable content leads to campaign proliferation and conversions Why setting your content up for success means creating easy personalization for your employees How employee signature marketing leads to open rates that can match or beat the best email marketing campaign   Resources Dan Hanrahan on Twitter: @danhanrahan8 Sigstr   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Jennifer Goforth Gregory, Freelance B2B Content Marketing Writer and Strategist, joins the Content Pros Podcast to share her insight into how freelance marketers can add value to your content strategy.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How employing a freelance content writer leads to valuable external insight into your product Why quickly curating well-rounded, varied content means tapping into the wide-ranging expertise of a veteran freelancer How marketing’s seasonal workflow leads to a staffing puzzle that freelancers can solve Why goals are more important than deliverables when it comes to bringing on a freelancer for strategy work   Resources Jennifer Goforth Gregory on Twitter: @ByJenGregory The Content Marketing Writer Blog   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Marcus Sheridan, Owner and Practitioner of The Sales Lion, joins the Content Pros Podcast to share the five questions that creates impactful content that will immediately energize your sales.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How in-person questions lead to massive content curation Why competitive content means addressing the flaws of your product How to use five subjects to immediately move the needle in your industry Why content shock doesn’t mean you should stop or slow down content production How a play on words leads to thinking of the world from a digital content perspective   Resources Marcus Sheridan on Twitter: @TheSalesLion The Sales Lion on Facebook and YouTube River Pools and Spas They Ask, You Answer Mad Marketing Youtility   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Joanna Wiebe, Founder of Copy Hackers, joins the Content Pros Podcast to discuss the value of long-form, high quality content that focuses on getting a yes. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How the push for high-quality content leads to a de-emphasis on conversions Why measuring the success of content doesn’t mean looking at shares or clicks How lengthy, in-depth content leads to holding customer attention better in a crowded marketplace Why paying for content means pop-ups, whether you like it or not. How blank pages lead to writer’s block and what to do about it   Resources Joanna Wiebe on Twitter: @copyhackers Copy Hackers The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever) Airstory   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Mark Masters, Managing Director of the ID Group, joins the Content Pros Podcast to discuss how to keep content relevant through confident momentum, disruptive learning, and asking why. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story In This Episode Why developing actionable content means taking a step back and asking why first How cutting down on content leads to valuable, relevant, and consistent messaging Why being trusted means having a responsibility to create content that entertains, challenges, or teaches How being ok with being bad at something leads to confident momentum Why a noticeably absent email means your audience is ready to come on board Resources Mark Masters on Twitter: @markiemasters The ID Group Marketing Homebrew Podcast The Content Revolution Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Ruth Carter, writer and Attorney/Owner at Carter Law Firm, joins the Content Pros Podcast with legal information on the tricky areas of content creation and curation and how scheduling content can literally pay off.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How a strict content schedule pays for itself over time Why building a client base means creating content instead of networking How using the tools of content curation can lead to shaky copyright ground Why determining legal ownership of content means examining the who and what of it first How the incorrect order of words when it comes to FTC disclosures can lead to a possible five-figure fine   Resources Ruth Carter on Twitter: @rbcarter Carter Law Firm's Blog, Facebook, and YouTube The Undeniable Ruth FTC Compliance Friendly Reminders   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Amanda Nelson, Senior Manager of AppExchange Content & Community at Salesforce, joins the Content Pros Podcast to discuss her approach to customer retention through content and community building.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How content does and does not change after a sale Why curating the best content means interviewing customers How regular internal check-ins lead to efficient and relevant content across platforms Why a meaningful response means preparing applicable content in advance   Resources Amanda Nelson on Twitter: @amandanelson Salesforce Blog, SlideShare, YouTube, and Live The Demo Jam AppExchange MarketingProfs   Visit ContentProsPodcast.com for more insights from your favorite content marketers.