The Marketer's Journey CONEX S5: How to Use Freelancers to Invigorate Your Content Marketing
Dec 8, 2016
31:27
Jennifer Goforth Gregory, Freelance B2B Content Marketing Writer and Strategist, joins the Content Pros Podcast to share her insight into how freelance marketers can add value to your content strategy.
Special thanks to our sponsors:
- Oracle Marketing Cloud
- Uberflip: Flip the Switch
- ClearVoice
- Convince & Convert: The Business of Story
In This Episode
- How employing a freelance content writer leads to valuable external insight into your product
- Why quickly curating well-rounded, varied content means tapping into the wide-ranging expertise of a veteran freelancer
- How marketing’s seasonal workflow leads to a staffing puzzle that freelancers can solve
- Why goals are more important than deliverables when it comes to bringing on a freelancer for strategy work
Resources
Visit ContentProsPodcast.com for more insights from your favorite content marketers.