The Marketer's Journey CONEX S5: The Secret to Exponential Brand Growth Through Podcasting and Atomization
Jan 5, 2017
38:32
Jess Ostroff, Managing Editor and Executive Producer for Convince & Convert, joins the Content Pros Podcast to share her secret to building long-term brand recognition and credibility through content.
Special thanks to our sponsors:
- Oracle Marketing Cloud
- Uberflip: Flip the Switch
- ClearVoice
- Convince & Convert: The Business of Story
In This Episode
- How the evolving world of marketing leads to learning on the fly
- Why producing in the modern media realm means doubling as IT support
- How podcasting leads to a more unique and personal connection with an audience that builds your credibility and brand
- Why maintaining credibility means keeping a healthy amount of skepticism for new developments
- How content atomization leads to wider reach and greater insight into what your audience wants
- Why building your brand up means drilling down in content
Resources
- Jess Ostroff on Twitter: @jessostroff
- Convince & Convert
- Social Pros Podcast
- Don't Panic Management
- Zencastr
Visit ContentProsPodcast.com for more insights from your favorite content marketers.