The Marketer's Journey CONEX S5: The Email Signature's Hidden Marketing Treasure
Dec 15, 2016
31:32
Dan Hanrahan, Founder and CEO of Sigstr, joins the Content Pros Podcast to discuss the huge conversion potential in employee email signatures.
Special thanks to our sponsors:
- Oracle Marketing Cloud
- Uberflip: Flip the Switch
- ClearVoice
- Convince & Convert: The Business of Story
In This Episode
- How thoughtfully leveraging the most common of daily interactions can lead to a conversion
- Why marrying your best content with people who are communicating with people means looking to your email
- How enabling your sales team to easily access applicable content leads to campaign proliferation and conversions
- Why setting your content up for success means creating easy personalization for your employees
- How employee signature marketing leads to open rates that can match or beat the best email marketing campaign
Resources
- Dan Hanrahan on Twitter: @danhanrahan8
- Sigstr
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