The Marketer's Journey CONEX S5: How to Safely and Legally Curate Content
Nov 10, 2016
34:11
Ruth Carter, writer and Attorney/Owner at Carter Law Firm, joins the Content Pros Podcast with legal information on the tricky areas of content creation and curation and how scheduling content can literally pay off.
Special thanks to our sponsors:
- Oracle Marketing Cloud
- Uberflip: Flip the Switch
- ClearVoice
- Convince & Convert: The Business of Story
In This Episode
- How a strict content schedule pays for itself over time
- Why building a client base means creating content instead of networking
- How using the tools of content curation can lead to shaky copyright ground
- Why determining legal ownership of content means examining the who and what of it first
- How the incorrect order of words when it comes to FTC disclosures can lead to a possible five-figure fine
Resources
- Ruth Carter on Twitter: @rbcarter
- Carter Law Firm's Blog, Facebook, and YouTube
- The Undeniable Ruth
- FTC Compliance Friendly Reminders
Visit ContentProsPodcast.com for more insights from your favorite content marketers.