The Marketer's Journey

Sam Melnick, VP of Marketing at Allocadia, joins the Content Pros Podcast to discuss and define the maturity model and how it has revolutionized their approach to content marketing.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How adhering to the maturity model leads to consistent progress towards accomplishing all your goals, both big and small Why getting the maturity model into your process means starting at the C-suite How building a foundation with the maturity model leads to a successful house of content Why successful implementation means dividing to conquer   Resources Sam Melnick on Twitter, LinkedIn, and Instagram Allocadia Kathleen Schaub at IDC Sirius Decisions   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Chris Moody, former host of Content Pros and current Content Marketing Lead at GE Digital, joins the Content Pros Podcast to discuss content marketing in a billion dollar industry that focuses more on sales than leads. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story In This Episode Why creating a great piece of content isn't always about trying to create a great piece of content How A/B testing in the right market can lead to billions of dollars in optimized savings Why 'winning content' doesn't mean the same thing across the marketing industry How multi-million and billion dollar industries lead to a rise in dark content marketing Resources Chris Moody on Twitter: @cnmoody GE Digital on Twitter and YouTube The State of Industry GE Reports Predix Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Andrew Davis, bestselling author and internationally acclaimed keynote speaker, joins the Content Pros Podcast to discuss how marketers can break the addiction cycle when it comes to content distribution peaks and reach viral status in no time. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why spikes in content distribution success doesn't mean the content itself was successful How building social proof leads to more convincing and engaging content over time Why successful content distribution means producing less content and distributing it more slowly How mastering the marketing momentum curve leads to exponential content growth The importance of taking care of your inner circle of advocates   Resources Andrew Davis on Twitter: @DrewDavisHere Fold Factory Super Cool Fold of the Week The Uberflip Experience 2017 Prezi   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

David Lewis, CEO of DemandGen, joins the Content Pros Podcast to discuss how to meet your customers at the right time, with the right content, on the right platform, and what that means when it comes to shopping for MarTech.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why a client that is considering switching demand generation platforms is an opportunity, not a threat How broadening what you consider resources leads to identifying content everywhere Why mapping the buyer's journey means structuring conversations How the getting excited about shiny things leads to precarious footing for your job Why incorporating new technology into the workplace means conversationally touring your company first   Resources David Lewis on Twitter: @demandgendave DemandGen Sales Brain The 7 Food Groups of MarTech Part 1: Choosing the Right MarTech Tools For Your Demand Factory Part 2: Who's on First? What's on Second? — Setting Technology Priorities Part 3: Help Me, Obi-Wan — Choosing Your Marketing Technology Vendors   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Paul Roetzer, Founder and CEO of PR 20/20, joins the content pros podcast to discuss how artificial intelligence is revolutionizing content by utilizing data to efficiently create content, cutting down production time and freeing marketers up to focus on successfully executing strategy.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode   Why enhancing your marketer’s knowledge and capabilities means using artificial intelligence How smartly utilizing AI leads to rapid and granular data processing, content personalization, and customer behavior predictions How training machines natural language generation can transform your content and shorten your production time from hours down to seconds Why incorporating AI doesn’t mean replacing humans with computers   Resources Paul Roetzer on Twitter: @paulroetzer PR 20/20 The Marketing Artificial Intelligence Institute Content Marketing World First Tweet   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Brandon Andersen, Chief Strategy Officer at Ceralytics, joins the Content Pros Podcast to share how he has developed and applied content intelligence to take the guess work out of creating successful content. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why taking the guess work out of content success means using content intelligence How trusting your customer advocates with content intelligence leads to more intuitive and accurate content Why ensuring relevant content means reframing the entire company culture to be customer-centric How an in-depth understanding and awareness of your customer's journey leads to content creation aligned with the funnel   Resources Brandon Andersen on Twitter: @Andersenology Ceralytics What Is Content Intelligence? Uberflip Experience #FirstTweet   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Amy Schmittauer, Author and Video Marketing Consultant at Vlog Boss Studios, joins the Content Pros Podcast to discuss how video is making content more relevant, shareable, and engaging on all platforms. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode Why vlogging doesn't mean keeping content to one social platform How understanding the party of the platform leads to achieving shareability Why B2C vlogging means jumping in feet first with your phone Why optimizing your vlogging means knowing where the platform lies along the funnel How letting go of creative control leads to successful influencer placement and marketing   Resources Amy Schmittauer on Twitter: @Schmittastic Savvy Sexy Social on Facebook, Instagram, and YouTube Vlog like a Boss: How to Kill It Online with Video Blogging Gary Vaynerchuck on YouTube Mercedes Benz Instagram Stories Lowes' Facebook Videos   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Travis Wright, CMO and Chief Marketing Technologist for CCP.Digital, joins the Content Pros Podcast to discuss how content plays a major role in the three major digital trends of today.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode Why successful social selling means the entire organization needs to be socially savvy How focusing on technology last leads to creating an integrated and impactful social business strategy for your organization Why creating content for stages of the funnel means focusing on buyers and customers separately How flexible content marketing means being ready to react to everything at any time Why combining technology with excellent service means developing account-based content advertising   Resources Travis Wright on Twitter: @teedubya CCP.Digital VentureBeat Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience The Kansas City Chiefs Twitter Study The 7 Success Factors of Social Business Strategy Marketing Truth or Marketing Hype? Hug Your Haters   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Nick Steeves, Chief Product Officer at Wishpond, joins the Content Pros Podcast to share his success with pop-ups, microsites, and contextual call-to-actions.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How effective, targeted pop-up management leads customers beyond annoyance to conversion Why marketing to marketers means taking off the black hat and providing straight value How creating a microsite can lead to keyword dominance Why a convincing call-to-action means moving the C2A from the bottom to the top   Resources Nick Steeves on Twitter: @nicksteeves Wishpond Learn Lead Generation The Problem With Content's Squiggly Line to the Yes   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Claire Suellentrop, Director of Marketing at Calendly, joins the Content Pros Podcast to discuss how infusing content marketing throughout an organization plays a vital role in the success of startups.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode Why content marketing for a startup means a blending marketing with sales and infusing it throughout the organization How understanding the right positioning for your product leads to natural story-based content that sells Why developing impactful content around customer success means rolling up your sleeves and diving into data How understanding and adapting to the current stage of growth for your company leads to more successful content   Resources Claire Suellen on Twitter: @ClaireSuellen Calendly   Visit ContentProsPodcast.com for more insights from your favorite content marketers.