CONEX S5: How Your Content Distribution Spikes Are Lying To You

Andrew Davis, bestselling author and internationally acclaimed keynote speaker, joins the Content Pros Podcast to discuss how marketers can break the addiction cycle when it comes to content distribution peaks and reach viral status in no time.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• Why spikes in content distribution success doesn't mean the content itself was successful
• How building social proof leads to more convincing and engaging content over time
• Why successful content distribution means producing less content and distributing it more slowly
• How mastering the marketing momentum curve leads to exponential content growth
• The importance of taking care of your inner circle of advocates

 

Resources

• Andrew Davis on Twitter: @DrewDavisHere
• Fold Factory
• Super Cool Fold of the Week
• The Uberflip Experience 2017
• Prezi

 

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