The Marketer's Journey CONEX S5: How to Find Startup Success Through Content
Jan 12, 2017
35:49
Claire Suellentrop, Director of Marketing at Calendly, joins the Content Pros Podcast to discuss how infusing content marketing throughout an organization plays a vital role in the success of startups.
Special thanks to our sponsors:
- Oracle Marketing Cloud
- Uberflip: Flip the Switch
- ClearVoice
- Convince & Convert: The Business of Story
In This Episode
- Why content marketing for a startup means a blending marketing with sales and infusing it throughout the organization
- How understanding the right positioning for your product leads to natural story-based content that sells
- Why developing impactful content around customer success means rolling up your sleeves and diving into data
- How understanding and adapting to the current stage of growth for your company leads to more successful content
Resources
- Claire Suellen on Twitter: @ClaireSuellen
- Calendly
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