The Marketer's Journey CONEX S5: The Real Impact of Content on Social Selling
Jan 26, 2017
35:30
Travis Wright, CMO and Chief Marketing Technologist for CCP.Digital, joins the Content Pros Podcast to discuss how content plays a major role in the three major digital trends of today.
Special thanks to our sponsors:
- Oracle Marketing Cloud
- Uberflip: Flip the Switch
- ClearVoice
- Convince & Convert: The Business of Story
In This Episode
- Why successful social selling means the entire organization needs to be socially savvy
- How focusing on technology last leads to creating an integrated and impactful social business strategy for your organization
- Why creating content for stages of the funnel means focusing on buyers and customers separately
- How flexible content marketing means being ready to react to everything at any time
- Why combining technology with excellent service means developing account-based content advertising
Resources
- Travis Wright on Twitter: @teedubya
- CCP.Digital
- VentureBeat
- Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
- The Kansas City Chiefs Twitter Study
- The 7 Success Factors of Social Business Strategy
- Marketing Truth or Marketing Hype?
- Hug Your Haters
Visit ContentProsPodcast.com for more insights from your favorite content marketers.